Original Spencerian Script
Hand-lettered flowing script with "Trademark Registered" inside the tail of the first C.
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Created in Atlanta, Georgia in 1886 by Dr. John Stith Pemberton, Coca-Cola has maintained its distinctive Spencerian script wordmark and signature red-and-white color scheme for well over a century.
Bookkeeper Frank Mason Robinson suggested the name Coca-Cola because he believed the two capital Cs would look striking in advertising, and he hand-lettered the logo in flowing 19th-century Spencerian script—the dominant form of American penmanship at the time.
Hand-lettered flowing script with "Trademark Registered" inside the tail of the first C.
Spencerian script underscored by the flowing white Dynamic Ribbon wave.
Symbolism:
Designer:
Frank Mason Robinson, the partner and bookkeeper of inventor John Pemberton, penned the Coca-Cola logo in Spencerian script in 1886.
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